About us
Do you need our help? We're here!
Who We Are
Created by a culture rooted in social justice, Collective Roots, LLC strives to prepare community-based organizations and front-line staff with the tools and education needed to advocate for the most vulnerable and under-served communities.
Our work provides corporations with the knowledge and expertise to examine their practices, policies, and the importance of diversity, equity, and inclusion within their culture.
Mission, Vision & DEIB Statement
Collective Roots is committed to amplifying the voices of under-resourced communities. We stand arm and arm with our partners to push the narrative of social justice while disrupting systems of inequality. Our mission is to help organizations examine internal bias and reset accountability. Our vision is to create a world where humans have the love, support, and resources they need to live and thrive.
We believe diversity is all-encompassing,
We celebrate the beauty in all people,
We treasure your unique qualities, those seen and unseen,
We understand that DEI is the cornerstone of understanding for all humans,
We are committed to meeting community members at the intersection of acceptance and equality.
Services we offer include:
Meet Our Team
Our people supporting your people
Ariesha Geier - Founder
Ariesha has worked in the human service and social work fields for over 25 years. Focusing on social service structures, community resources, and the strengthening of the family system has outlined Ariesha’s career and allowed her to live out loud her passion for helping others. Ariesha’s commitment to community, families, and children led to the start of the organization Collective Roots, LLC. The organization was created by a culture rooted in social justice and aims to assist organizations in focusing on diversity, equity, and inclusion in service delivery, and programming. Collective Roots strives to prepare organizations and their staff with the tools and education needed to advocate for the most vulnerable and under-served communities. Ariesha holds a BA in Psychology from Temple University in Philadelphia and a Master of Science degree in Human Service Management from Springfield College in Springfield, MA.
CHRISTY ABRAM - Director of Marketing and Communications
Christy is a Communication and Marketing Strategist and founder of Nomad Digital Marketing, a virtual MarCom agency that helps businesses meet and engage their ideal customers. Christy applies a person-centered approach to leadership development with over a decade of experience in strategic communication, public relations (PR), project management, and leadership development across nonprofit, private, and government sectors. She encourages leaders to manage deep change, navigate conflict, and create cultures where all humans can thrive.
In addition, Christy understands the importance of helping organizations integrate communication and marketing best practices into their day-to-day operations through strategic planning, tactical communication, and project management as a strategist and coach. Christy holds a B.S. in Communications with a minor in Organizational Leadership from Colorado State University. She also has an M.S. in Marketing with an emphasis in Marketing Analytics.
KATINA WILLIAMS - Human Resource and Policy Specialist
Katina owns HR Methods, which helps employers create and promote adherence to employment laws and employee engagement strategies. Before starting a human resources business, Katina gained over 15 years of expertise in the human resources field, concentrating on leave of absence administration and absence management. Katina is driven by her understanding of the interplay between FMLA, ADA, WC, and other state leave laws and the importance of employers building on their knowledge and education of such laws. She feels that continued education and training are the keys to her success, which supports why she currently holds a designation as an Associate Disability Management Specialist and her current course work in Human Resources Management from Drexel Goodwin College of Professional Studies.
ARIEL GOODWIN - Facilitator
Ariel Goodwin is a Verbal Liberator and Revolutionary Catalyst, who revolutionizes the way people think by leading thought-provoking conversations that dismantle oppressive narratives and create healthy spaces of advocacy and continuity. She has joyfully spent the entirety of her career serving marginalized communities through the sector of education- and other education-based non-profits- as an educator, leader, strategist, and creator.
Ariel’s personal dedication to service is facilitating healing spaces in which people are able to reconnect deeply to themselves through realization, affirmation, education, wisdom, and love. She believes that love is the highest act of revolution and has based her entire existence upon it.
It is Ariel’s belief that we all have a contribution to offer in this life and we must hold ourselves accountable to the fulfillment of our individual destiny.
“Continuity does not happen automatically, nor is it a passive process”. - Audre Lorde
HILary maggio - Facilitator
Hilary Maggio is a Licensed Social Worker and Certified Clinical Trauma Professional (CCTP) with over 15 years of experience in trauma-informed care and youth development. Hilary received her B.A. in Urban Studies and Sociology from Temple University in 2009, and returned to Temple for graduate school where she received her Master's Degree in Social Work in 2015. While in graduate school, Hilary focused on clinical social work, with a particular concentration on health and mental health in communities impacted by mass incarceration. She currently works as the Community Resource Specialist for an after-school program in Philadelphia where she supports the holistic well-being of families in crisis. Prior to her current position, Hilary worked in several alternative education programs as well as outpatient mental health and substance abuse settings.
Tyrina Lassiter- Executive Assistant